TRAINING SOLUTIONS

Consulting in Marketing and Sales management

As professionals, we assist organizations in formulating marketing strategiesand tactics.We provide marketing directions, build brand image and improvecustomer relationships. We achieve this by developing marketing programs and communications that are tailored to the company’s vision and culture, that are directly related to the strategic directions that it had decided on, and that fit its capabilities and strengths. In other words, we focus on what is genuine to every client.

 

NBTS will assist organizations in developing solutions in:

  • Formulating Marketing Strategies

  • Implementing Marketing strategies

  • Conducting Market Research

 

Formulating Marketing Strategies

We assist organizations in the formulation of marketing strategies and policies based on analyzing theirproduct lines, on checking if the products provide real answers to clients’ wants and needs, and aiming at the continuous increase of its products’ and services’ profitability. As a result, and following Professor Ansoff’s methodology, we would provide marketing solutions by identifying new markets, finding new products for existing customers, finding new customers for existing products and by analyzing existing and potential competition.

 

Building a strong brand image

Branding has been around for centuries as a means to distinguish the goods of one producer from those of another. As professional marketers,we can create, maintain, enhance and protect brands by developing effective brand management.

 

PRICING STRATEGY

Traditionally, price has operated as a major determinant of the buyer’s choice.

A business can use a variety of pricing strategies when selling a product or service. The price’s main goal can be to maximize profitability for each unit. It can be used to defend an existing market from new entrants, to increase market share within a market or to enter a new market. Businesses may benefit from lowering or raising prices, depending on the needs and behaviors of clients in that particular market. Finding the right pricing strategy is an important element in running a successful business.

Therefore, we analyze current prices based on cost, competitors’ prices, on desired mark ups and on customers’ willingness to pay. After analyzing the price, we propose the optimal price that will support the business’smarketing strategy in order to reach the predetermined marketing objectives and to maintain and nurture the client’s brand positioning

 

The Implementation of marketing strategies

We recommend the most suitable marketing activitiesaligned with strategies and objectives.

The marketing operations include the followings activities:

  • Sales Management

  • Advertising and Promotion

 

Sales management

As consultants, we will be involved in checking and improvingemployees’ performance and to check if the incentive system is fair and aimed at obtaining results: sales people are mainly motivated by a variety of incentive programs.

Furthermore, we develop detailed sales manuals and procedures aimed at optimizing the effectiveness of the sales and marketing organization.

 

Advertising and promotion 

Usually companies can obtain good advice on advertising and promotion from an advertising agency as much as good services from it. However, it is often useful to listen to ideas brought forward by the management consultant. The latter has a wider and more varied picture of the company and of its situation and strategic directions. Therefore, he can provide a deeper perspective on how the marketing strategy and tactics should be shaped.

For these reasons, we ensure that the advertising and promotion activities are of true value for the product being marketed and for the company as a whole.

 

CONDUCTING MARKETING RESEARCH

Marketing research is a systematic collection, analysis and reporting of data and findings relevant to a specific marketing situation facing the company.

Our scope of work is to:

  • Conduct marketing studies on specific problems and opportunities.

  • Provide insights into customers’ attitudes and buying behavior.

  • Providediagnostic information about how and why we observe certain effects in the marketplace, and what that means for marketers.